Website Tips

Does Your Website Have Sales Appeal?

Your business website homepage, and every page that follows, is an opportunity to tell your story to customers and prospects, to sell them on the quality of your work and products, whether or not your business accepts transactions and payments over the web.

Taking advantage of this opportunity means paying attention to different web page design options and putting them to work on your web pages (as well as email and every other aspect of your web marketing campaign and website promotion.)

Let's look at a few simple techniques that can help increase the sales appeal of your website and help you to more effectively sell online. You should consider all of these techniques from the moment you begin creating a website.

• Link Clearly: From the business website homepage on, links and action-buttons (such as purchase or contact) should be prominently displayed, easy-to-find and in the same position on each page. Don’t make your visitors work to find your e-sales tools.
• Don't Overload The Page – Or The Customer: Too much information applies to creating a website as well as to conversation. Effective business and sales web pages have one or two images, a reasonable and easily read amount of copy, as well as consistently located action buttons and navigation links. Spread your information over multiple pages rather than crowding everything onto a few. Think of it as the difference between a cluttered and cramped retail store, and a spacious, tasteful emporium – that’s the difference between an overcrowded page and an effective web marketing site.
• Little "Extras" Work Well: But use them sparingly. Testimonial quotes, small announcement and promotional banners and so on can enhance a page’s sales appeal. Just be careful not to overload the page. Be sure, to change or update the “extras” regularly. This is particularly important with specials, sales, and other dated materials. Website promotion can be undone by something as small as a long-out-of-date banner on an individual page.

When creating a website and considering various design options and website promotion strategies, keep the ease of the customer in mind: pages should be open and clean, easily navigated, with action links easily found – that is a site with sales appeal.

Learn more about E-commerce packages from Network Solutions.