Website Tips

Own an Online Store instead of Using eBay®

The advantages and economics of owning your own online store instead of placing your products in an eBay® or other auction site’s mall are numerous – and important. Owning an online store is important to your e-commerce success and has the following advantages over using an auction site:

• You don't have to share your proceeds with eBay®
• Every aspect of your website works to brand your business and support your web marketing efforts and campaigns, not theirs
• Your customers are focused on your web-based business and online products and sales promotions, not distracted by other "storefronts" and the auction site's own promotions and branding efforts
• You are in charge of updates, redesigns, new product introductions, on your own e-business terms and ambitions
• You control and select the webpage design elements and web marketing efforts, whether through website templates (or your own design capabilities) or by working with a professional website designer
• You have already made a long-term commitment to e-commerce for your business, not to enriching the product offering of a large auction site corporation

Above all, own your own online store because it’s your business – and no auction site or large corporation is going to pay as much attention to its e-commerce success as you will.