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10 Web Tips for Entrepreneurs

According to the Kelsey Group, 46 percent of U.S. small businesses do not have Web sites, despite the fact that a Web site provides many opportunities for a business that a brick-and-mortar location cannot. A Web site levels the playing field, making a company just as accessible as the giants it competes with, and gives customers a way to conduct research before making a purchase. Small business Web sites should strive to stand out from the competition and establish credibility. Information such as testimonials, demonstrations, and background allow small businesses to address the needs of their target audience. For customers, Web sites are an easier alternative to brick-and-mortar businesses, so businesses should make sure that making purchases on their site is easy; even business that don't have any products to sell online, such as a doctor's office, could provide information that makes the overall customer experience easier, like estimated wait times. A Web site should make customers feel comfortable spending more money, since the site's goal is to grow the overall business along with increasing sales. Consider the changes that may need to be undertaken once the business is accessible to people around the world, and gather data on the type of people that will visit the site. Through a Web site, products that would be difficult to carry in a brick-and-mortar business can be sold, such as t-shirts and hats that increase brand exposure. Finally, the Web site can be used to build the business by directing users to online or offline locations, which can boost traffic to the main business.

"10 Web Tips for Entrepreneurs"
CNNMoney (02/24/07) Dickler, Jessica